golfbooking is the collaboration between one of London's
most highly respected Internet companies and the PGA
Professional at one of the South of England's oldest
and best golf clubs.
Paul Burton, head pro at Mitcham GC had an uphill battle
trying to improve the game of Nick Abear, MD of Cool
Breeze Internet Limited. Each week they would meet at
the same time believing this would be the week that
Nick would finally get the hang of golf, but every week
he would hook so many of the practice balls into the
woods that Paul would have to seek out the man with
no shirt or shoes who wanders the course at Mitcham
collecting lost balls and cross his palm with a fiver
in order to have enough balls for his next lesson.
Eventually they got to talking...
"Wouldn't it be great if we had an online booking
system on our website that would allow people to book
a round here any time of day or night, that would make
the time they booked unavailable once they had booked
it and would allow only members to book at certain times.
Wouldn't it be great if it stored their email addresses
and we could send out newsletters with special offers
and club news. Wouldn't it be great if societies could
make group bookings and I didn't have to spend half
the day on the phone to these people."
Nick had to stop him there as
he had run out of balls. Again...
We could do that, he thought. So he made his way back
to his office in leafy Kingswood and called a meeting.
They locked themselves away in a darkened room for what
seemed like days, and finally golfbooking was born.
This was all the best part of two years ago and the
dream is now a reality. Paul has taken on more
staff and now has more time to try and help his friend
improve his game. Nick's game hasn't improved despite
his friend devoting far more time to helping him. The man
with no shirt or shoes has retired to Spain on the money
he made collecting balls on Mitcham Common.